Hospitality Operations of Alltalia Airlines Research Paper

Hospitality Operations of Alltalia Airlines - Research Paper Example The management is in disarray since it cannot possibly determine the source of the problem. The company that had a capital base of more than three million dollars and over two hundred employees has now shrunk to about five jumbo jets and other smaller jets with monthly revenue of six million dollars down from the previous eleven million monthly incomes. The current revenue cannot comfortably sustain the operations of the industry a fact that has resulted in the company retrenching some of its employees. The hospitality industry has a number of challenges and requires an extremely vigilant and dynamic management to process and effect policies that counter the challenges. Some of these challenges include understanding the market. Stakeholder analysis According to Slattery (2008), no business exists in a vacuum. Before setting up a business, one must have an effective understanding of the market and the entire community. Operations in the hospitality industry have a number of smaller co mmunities that must integrate for the business to succeed. The management requires a fundamental understanding of all these communities and effective operational policies that incorporates all of them. These communities are the global community, the industry community, business community and the local community. The global community determines the scope of the business, by understanding the global community in the hospitality industry, the Alitalia airlines will determine the global destinations that have a sizable customer base and the new global destinations to introduce to make the business relevant to the market (Painter, 2012). By understanding the industry community, Alitalia airline stays conscious of its competitions. In analyzing the competition, the manager determines the weaknesses of the current existing companies and majors on their weaknesses to introduce unique products that complement the weaknesses thus grabbing the market from the previous owners. The industry also reveals the stratification of the current market. Through this, the management formulates products that target every segment of the market thus maximizing sales through an increased presence. Understanding the business community is one of the most important determiners of the success of the market. This includes having an effective human resource management. Operations in the hospitality industry rely on the human resource, the employees of the companies require effective management to ensure that there is an efficient flow of information and optimum service delivery to the customers resulting in satisfaction. The management must determine cost-effective ways of hiring the human resource and keeping them highly motivated. Alitalia is currently retrenching its employees a clear indication of the human resource management flaws (Lane, 2005).

Cultural Assimilation Essay Example for Free

Cultural Assimilation Essay America is one of the countries that have rich culture. Being a large country, many people are living in it from different origins. Some migrated to this place for work or for other reasons, to experience green pastures. Since America is also in line with the latest fashion, many investors are placing their businesses in this place just to try if they can be successful with their field in this country. America is said to have all sorts of people from all over the world. Europeans, Asians, Russians and other native people are going to America for different reasons. There is a question that arises with the largeness of population of America and the variety of the people there. Is America more of a melting pot or a salad bowl? Melting point, as defined in the scientific manner is the temperature when a substance melts at a certain period of time. In the question given in this assignment, maybe the question is up to the way cultures are being transformed into something new after their migration to the state of America. And the questioning about the salad bowl might ask for the variety of the culture and kinds of people in America. To make the questions easier or in layman’s term, in what I understood about the statement, it asks if America is a place for the transformation of culture or is it a place that consists of variety of things? The site of America, in the viewpoint of other countries, is grand. Since many famous personalities came from this country, I guess it contributes with the fame of the country plus the famous infrastructures and the countries it has given influences. When people learned that life in America is great, that life here is too independent and fresh, green money could be earned, they emerged into going here for the sake of work. Maybe as time passes by, the country has become populated of people from different countries. In m opinion, America is more of a salad bowl since the culture and ideas of the people going here is not melted that nothing will be left. I guess the variety of the culture contributes in making it a salad bowl. As we all know, salad bowls are composed of different foods, fruits or vegetables, plus emulsifying agents like mayonnaise and some extenders. If people reached America, I think it will change the personalities of the people but not enabling them to lose their identities. The other culture of other people will just make it juicier but not change the composition of the culture or personality. It’s like changing a chocolate in syrup for a chocolate cake. We can see that the chocolate already mixed with the cake and it will be difficult for us to distinguish what or where the chocolate is located. Being a salad bowl, the mixture of the cultures and people in America is heterogeneous by which we can still distinguish one identity from the other, unlike with the mixture of powdered coffee and creamer where we will find difficulty of separating the two substances, a homogeneous mixture. My point here is that America really is a more of a salad bowl than a melting pot. In the set up, I guess nothing is lost. There is gain in the mixing of cultures in America since there are many things learned as cultures are being mixed. This is an advantage of it that people might learn the tastes of others and the crafts they are into. All in all, even if their journey or their stay in America changes the people a little, it is still for their better thus making them moving and motile. The personalities will not become stagnant. They will still develop into something new. White privilege might mean something that concerns the power of the white people since if we can look back in our history, white people have conquered a lot of countries in the world and this makes them as a powerful state. People see Americans or white people of high class compared to those with dark or darker skin tones. According from the article I have read, there could be culture cultivation by the time that people step in the land of America, that they will be able to penetrate, learn and apply the things that they will learn from that country thus growth will be evident. The process of cultivation is also the process of acceptance of the new resident in America. He/she should be able to learn to cope with the changes so as to live happily in America. References Cultural Assimilation And Consumption Behaviors: A Methodological Investigation. 2000. Retrieved 11 December 2007 from http://www. entrepreneur. com/tradejournals/article/68876925_3. html

Effect of Love Stories on Real Life

Effect of Love Stories on Real Life Okikioluwa Akinbiyi Akindele How do love stories (in the media) affect our understanding of romance in real life? Romance is something that exists all around us. It can be said that many of us grew up with hearing epic love stories such as Cinderella, Snow White and the likes. Romantic movies have played a significant role in the entertainment industry. According to a recent survey carried out by the U.S. Bureau of Labour Statistics, romance is the third highest grossing genre coming behind adventure and action which are 1st and 2nd respectively (USBLS, 2013). However these romantic movies and love stories have played a part in the distortion of the understanding and expectation of love in real life. According to Jake and Melissa Kircher, â€Å"because of media and technology, the ways in which people fall in love, connect within relationship and experience sexuality are different than any other generation before this one.† (Kircher, 2011). They go ahead to point out that the root of any romance is love. This over-emphasis on love in this generation is encouraged by the media that tells s tories, sings songs and writes books about how true love conquers all, is ultimately fulfilling, brings a never-ending wealth of happiness and is rarely marred by significant conflict. As beautiful a picture that is, it does not happen that way in real life. However, the tantalising and intriguing images which are seen by these people give them a certain picture on how romance should be. These people get disappointed when they realise that sometimes romance gets boring. The appeal of fantastic love stories is undeniable. (Galloway, 2011). According to Bachen and Illouz, the contemporary portrayals of romantic love are a â€Å"visual affair†, reiterating the fact that where the written word may fall short, images impressed upon us can elicit strong emotional arousal. They go ahead to explain that mediated images and representations-such as those used on television, in films and adverts- â€Å"evoke strong mechanisms of identification, are intensely realistic and are the privileged discourse of sexual and romantic desire â€Å"giving them an air of credibility.† (Bachen Illouz, 1996). Galican points out that the source of much appeal is the absolution of any real personal responsibility in a romantic relationship. (Galician, 2009). If a relationship fails miserably, then obviously â€Å"this one† was not â€Å"the one† and individuals must continue to wait patiently for their damsel in distress or knight in shining armour as is in the case of stories like Rapunzel, Snow White and so on. As people get attached to these images of romance from the media, they begin to yearn for a romance that is filled with happiness and personal fulfilment. When it does not happen this way, these people believe that love is gone and this has led to the end of beautiful relationships that would have created ultimate happiness for both parties (Kircher, 2011). I will investigate, using relevant literature, and find out to what extent epic love stories affect our understanding of love in real life. I will then outline my proposed methodology which will be used and I will give the potential implications. Literature Review Movies as mass communication Many epic love stories are produced to the public in the form of movies. When one thinks of movies, the cinema immediately springs to mind. Over the years the cinema has been a neutral destination where couples go on dates, single people look for romance, friends go to relax, or to just have good family fun. According to Matzkin (1999) cited in Galloway (2011) movie audiences have become more â€Å"fragmented† and â€Å"homogenous† since the cinema’s inception and are â€Å"largely composed of young movie goers between the ages of 12 and 29† (Galloway, 2011). In the USA and Canada alone, multitudes numbering approximately 1,343,000,000, visit the cinemas each year. (Motion Picture Association of America, 2013). However more and more people are beginning to reduce their movie going because they would rather rent movies ands stay at home for free rather than pay at the cinema. Also staying at home saves time and energy as mobility is reduced. The advancement of technology has made the movie watching experience a lot better and more engaging. With the creation of 3D TV screens and surround sound system, movie viewers are able to have and enjoy the cinema experience in the comfort of their homes. Accordig to Anne Jackel ‘†¦powerful players in the film industry argued that a larger number of screens would provide greater diversity and more choice. (Albertazzi Cobley, 2010). She goes on to point that digital distribution offers a wider choice and has the capability to promote cultural diversity. The use of the internet is another way people are able to access these movies. With the ability to stream videos online, infrequent theater goers are able to watch newly released movies in the comfort of their own homes. With the furtherance of digital technology, viewers are susceptible to watch these movies and allow themselves be fed with different love myths. Love Myths â€Å"A basic function of the media is the creation of representation or simulations- reproduced versions of reality† (Foss, Foss, Trapp, 2002). There are certain themes or rather myths that are usually present in romantic stories which has an effect on the audience. Cassady Green (2013) points out that the audience often leaves the movie theatre yearning for a love similar to the one on the silver screen. She goes ahead to explain the problems involved as women and adolescents begin to expect similar qualities in their own love life, many of which are improbable or even unobtainable in reality. One prevalent myth in love stories is the notion of the soul mate. Two parties being â€Å"destined† or â€Å"made† for one another. These stories or movies leads to both soulmates finding each other. In the movie â€Å"Down To Earth (Weitz Weitz, 2001), Lance played by Chris Rockrides is riding on his bike when he spots Sontee(Regina King). They both share a moment of attraction. Unfortunately he is hit and killed by a truck, prematurely. To fix the mistake he is offered the body of an old grouchy unloving billionaire. When he sees Sontee at the billionaire’s house, he believes that Sontee is his soulmate and hence agres to take the body of Charles Wellington III, just to be with her. In the short while before he is killed, Lance and Sontee fall in love while Lance is still in the body of the old man. Even after he is killed and he comes back as another person, Joe Guy, who is not supposed to remember anybody from Lance’s past, he is still able to make some sort of connection with Sontee and the movie ends with both of them going out for coffee. This reiterates the myth of soulmates: no matter what happens both parties are destined to end up together. Cassady Green (2013) observes that â€Å"soulmates is a notion that can be particularly detrimental to real life relationships. This is because viewers are led to believe that they can have a one of a kind relationship which is special and unlike no one else’s. The likelihood of this happening is very slim and this goes a long way in explaining the impact these stories have on the viewer. Also there are instances where one person has incredibly strong feelings for someone, a â€Å"love epiphany† so to say. These movies give viewers the impression that it is not strange for someone to suddenly getstrong feelings of love for nother person. This has the power to lead to the dissatisfaction of one’s ownlove life due to the high expectations that viewers have for th eir relationships which are demonstrated in popular films. Another love myth is the notion of ‘love at first sight’. According to Gallician (2004) cited by Galloway (2011), â€Å"In the â€Å"reel† world, there is, in fact, â€Å"such a thing as love at first sight†. A fleeting gaze exchanged in a minute’s time registers as a moment of revelation, foreshadowing the fulfillment of an otherworldly bond between two strangers whose fates are inextricably intertwined. Often visual portrayals of these two myths emphasize the loneliness and lack that plagues one’s life prior to finding his or her â€Å"one and only.† (Galloway, 2011). This myth already conditions the mind of the viewer to believe that if in real life, a scenario where they come in contact with other people for the first- if that moment does not contain characteristics of a â€Å"love at first sight† moment, then the relationship is not meant to be. Another myth that we are shown in romantic stories is the idea that ‘all you need is love’. (Galician, 2009) This is when people begin to behave out of reason just because of love. According to Galloway (2011), â€Å"characters in television shows and movies give up or alter their own systems of belief in exchange for affection†. Characters in these stories believe that ‘problems will work themselves out in the name of love’ (Galloway, 2011). An example is The Little Mermaid (Clements Musker, 1989) where the protagonist,Ariel chooses to trade her voice for human parts just because she fell in love with Prince Eric. At the end of the movie, she gets her voice and still stays a human. This gives viewers the idea that because of love, you are able to have your cake and eat it. In the story of Snow White, where she had eaten the fruit and had gone into a deep sleep. It was an act of love, a kiss from a prince that broke the spell and woke her up and the â€Å"lived happily ever after†. The 2013 film â€Å"Frozen† is another example of how love is the ultimate. After plunging the kingdom into a never ending winter, Elsa finally realises that love is the way to end the problem. (Buck Lee, 2013). Another myth that is portrayed in the romantic stories is the idea that â€Å"the love of a good woman can change a man from a â€Å"beast† in to a â€Å"prince† (Galician, 2009). An example is the movie Beauty and The Beast (Trousdale Wise, 1991). Through the ‘power of love’ and the â€Å"goodness of her heart† Belle was able to change the scary, abusive,monstrous Beast into a handsome loving prince. According to Mary-Lou Galician, (2009), â€Å"Belle’s attempts to reform her captor would be most unwise in real life. We cannot change others- especially not abusive â€Å"heroes† who have a good heart inside if only the woman can be â€Å"good enough† to bring it out. This fallacy underlies much domestic violence.† Social Cognitive Theory This is a theory that suggests that individuals commit to memory behaviours they have observed to be later used as models on which to base their own behaviour. (Green, 2013). These behaviours are more likely to be modeled when they have been modeled by accompllished people whom the world agrees with and if the outcome of the behaviour appeals to the audience. When we talk about romantic stories in this case, the theory suggests that the audience may actively observe the behaviour within relationships depicted by the media in order to gain understanding in how they themselves could behave in their own relationships. (Green, 2013). This theory works for fashion trends also. If a celebrity decides to make a fashion choice, chances are that trend will take off and everyone will begin to dress as such. An example is David Beckham. Over theyears, he has managed to set trends for young men, especially in the UK when it comes to hairstyles. According to SS, (SS, 2009)â€Å"Beckhams differen t hairdos are talked about just as much as his soccer skills, and a new season often means a great new style.† Proposed Methodology I plan to organise a focus group comprising of people from different courses at my university. In this focus group, the main theme will be my topic: How love stories affect our understanding of love and romance in real life. We would also be discussing other questions like â€Å"what do you think is the reason why people believe the notions embedded within these stories and also what they feel about the importance of language within stories. I plan to do this because I would like to find oout According to Galloway(2011) content analyses of romantic media are useful. I would implement this methodology because one may find that the nature of modern movies has evolved to represent realistic relationships or regressed, depicting only mythic love storie (Galloway, 2011). Also I am planning to conduct an interview with members of a book club and get their views on romance from romantic books they have all read. In addition to organising the focus group, I plan to make use of questionnaires to carry out a survey. My aim of the questionnaires is to find out which gender is easily persuaded or more prone to believe the romantic myths given to us by media producers. I intend to utilise the questionnaire used by Lauren Galloway (2011) in her article. ‘Does Movie viewing cultivate unrealistic expectations about love and marriage’ as a guideline in building my own survey questionnaires. I would use the results and findings I have gathered to develop a series of recommendations concerning love stories and their ability to deceive us into believing something that we are not supposed to. So these are the three methodologies I intend to use to tacke this research: focus group and interviews, content analysis and discourse analysis. The Association of Qualitative Research (AQR, 2013) defines the Focus group/interviews as a â€Å"term often applied to a group discussion carried out for market research purposes. Participants unknown to each other are brought together, in a particular neutral location, for the specific purpose of discussing an issue, or responding to ideas or materials of interest to the client of the research.† In this case, focus groups are important because they are useful in finding out an audience’s opinion on the representation of romance in movies. Content analysis is another interesting way because it shows how often something is represented. Satu Elo and Helvi Kyngas (2007) define content analysis as a method of analysing documents. Content analysis allows the researcher to test theoretical issues to enhance understanding of the dat a. (Elo Kyngas, 2007) In this case, it is important to know how often romance is represented in the movies and stories. Finally, discourse analysis/semiotics can be defined as explicit, systematic account of structures, strategies or processes of text or talk in terms of theoretical notions developed in any branch of the field. (Dijk, 2013) exists to find out what the representation means. Videography Buck, C., Lee, J. (Directors). (2013). Frozen [Motion Picture]. Clements, R., Musker, J. (Directors). (1989). The Little mermaid [Motion Picture]. Trousdale, G., Wise, K. (Directors). (1991). Beauty and The Beast [Motion Picture]. Weitz, C., Weitz, P. (Directors). (2001). Down To Earth [Motion Picture] Bibliography Albertazzi, D., Cobley, P. (2010). The Media: An Introduction. Essex: Pearson Education Limited. America, M. P. (2013). Theatrical Market Statistics. USA. AQR. (2013). Focus group. Retrieved April 2014, from Association of qualitative research: http://www.aqr.org.uk/glossary/?term=focusgroup Bachen, C. M., Illouz, E. (1996). Imagining romance: Young peoples cultural models of romance and love. Critical Studies in Mass Communication, pp. 279-308. Dijk, T. A. (2013, November 1). What do we mean by Discourse Analysis. Retrieved April 2014, from Discourse in Society: http://www.discourses.org/journals/das/whatisdiscourseanalysis/index.html Elo, S., Kyngas, H. (2007). The qualitative content analysis process. Journal of Advance Nursing, 107-115. Foss, S. K., Foss, K. A., Trapp, R. (2002). Contemporary: perspective on rhetoric. Waveland Press Inc. Galician, M.-L. (2009). Sex, Love and Romance in the Mass Meida: Analysis and Criticism of Unrealistic Portrayals and Their influence. New York: Routledge. Galloway, L. F. (2011, August). Does Movie Viewing Cultivate Unrealistic Expectation About Love and Marriage. Nevada, U.S.A. Green, C. (2013). The Effects of Romantic Comedies on Women and Female Adolescents. The National Conference On Undergraduate Research (pp. 400-403). Georgetown: Georgetown College. Kircher, J. K. (2011, April 12). Does Media Distort Love. Retrieved April 2014, from Relevant: http://www.relevantmagazine.com/life/relationship/features/25275-distorting-love SS. (2009, June 24). David Beckham: Hairstyles of a Celebrity Trendsetter. Retrieved April 2014, from Thehairstyler.com: http://www.thehairstyler.com/features/articles/celebrity/david-beckham-celebrity-trendsetters USBLS. (2013, January 1). Motion Picture Industry Statistics. Retrieved April 2014, from Statistic Brain: http://www.statisticbrain.com/motion-picture-industry-statistics/

Dufays Piece for Peace: an Ironic Battle Between Structure and Word Es

Dufay's Piece for Peace: an Ironic Battle Between Structure and Word On April 8, 1433, the Pope Eugenius and Sigismundus, King of the Romans, united to sign a treaty of peace. The king was crowned Holy Roman Emperor and there was much celebration. To commemorate this joyful occasion, Guillame Dufay wrote the motet "Supremum est mortalibus bonum" ("The highest good for mortals is peace"), including the names of these two honored men in his great sustained chords near the piece's conclusion (Bent, CD notes). Dufay's main text is shared by his top two voices, the triplum and motetus, and is divided into two stanzas. The first 12 lines comprising the first stanza speak of the benefit of peace to men of all classes and of the freedom and joy it brings to the natural world. The second stanza, encompassing the final 8 lines, prays for the eternity of peace and praises Eugenius and Sigismundus, the envoys of peace. Dufay carefully sets these words to music, colorfully painting their meanings before our eyes through his rich melodic lines. Ironically, however, as he also struggles to bring isorhythmic structure and support to his work, he battles between text and design, foregoing a sense of peace to create a curious collage of his musical ideas. Dufay's motet is of isorhythmic design, employing a repeating tenor line that moves slowly beneath the other parts, functioning as a foundation for the work. As noted by Grout, isorhythmic motets have tenors built up of colors (the "repeating series of pitches") and talea (the "long recurring rhythmic unit").1 Dufay's tenor has six 15 bar units of a certain talea. His piece is curious, for we could interpret it as having two colors, since the entire melodic line of the tenor repeats only o... ... the last three measures of the work's introduction, bringing the motet full circle. The last two beats of bar 119 tease us with odd tension and dissonance on the final "men," which is peacefully resolved on the final cadence of bar 120. (Play Example 12) With "Supremum est Mortalibus bonum" Dufay has created a piece that lavishly illustrates text while also employing fauxbourdon and isorhythmic design. With so many competing forces fighting to be displayed and heard, Dufay's work about peace is ironically at war with itself. Though a fine composition on all these levels, a careful listening and analysis leaves us feeling unsettled and certainly not at peace! Works Cited: 1Grout, Donald J. and Claude V. Palisca, A History of Western Music, (New York: W. W. Norton & Company, Inc., 1996) 104-105. 2 The New Grove Dictionary of Music and Musicians, Vol. F, 434.

Duty vs. Desire

The road to self-actualization is one filled with forks. One must constantly make decisions that affect character and one’s ultimate destination in life. Some travel this road very consciously, making informed and well thought out decisions that they hope will lead them in the right direction. Others live haphazardly, not taking into account the possible consequences of poor decisions. Often times one of the most major forks is a decision between moral obligation and private passion.Pressing matters of family or work may call one to put personal aspirations on hold for the sake of the whole. But does one necessitate abandonment of the other? Which way will lead to a happier life? Tom Wingfield, the disillusioned narrator of Tennessee Williams’ Depression-era play, â€Å"The Glass Menagerie,† must battle through this specific plight. He struggles to find the answer to the question of when desire overrides duty. All humans are blessed with a plethora of gifts, but all have one in common: life.This being said, there is one common humanistic duty: the obligation to live that life in the most satisfying manner in the hopes of reaching fulfillment. However, the individual decides which manner is most pleasing to himself or herself, and one person’s idea of a life well lived is wholly different from another’s. This fact should not be disdained, but embraced. Diversity is what allows for unique and inspirational perspectives that can create new ideas and changes in society and culture.Nevertheless, there are those that do not share this view, which leads to an all-too-common clash of wishes – between parents and children, subordinates and superiors, students and elders, etc. Tom Wingfield conflicts with his mother, Amanda, in this way. Her only wish is that her children, Tom and Laura, fulfill the classic American Dream of hard work and success. However, Tom has dreams of being a writer, and Laura is too painfully shy to even l eave the house. Clearly there will be at least one person displeased at the end of the day.The Wingfields live lives of short fuses hidden under good intentions – Tom and Laura do not wish to disregard their mother entirely, but they have their own wishes that she does not respect. There are daily battles over who has the right to decide the lives of the family. Tom rightfully uncovers the truth that in order to achieve true happiness in self-actualization, one must choose the paths one takes alone. As stated above, some people truly put thought into their decisions, while others do not.This done not imply that the thought-out choice is the superior one. One can reflect upon an important decision for weeks, months, or years, and still make the wrong choice. If this is true, how is one supposed to make the proper choice? How does one settle on the fork leading to the happier life? The answer is blunt and cruel. Sometimes there is no â€Å"happier life. † Many situations present themselves with no clear better choice. Tom debates his ever-growing desire to desert Amanda and Laura and live the life he feels he would enjoy infinitely more.He convinces himself that this would be his happier life, and does leave in the end, but not without some unwanted baggage. Wherever he goes, he is haunted by guilt of leaving Laura behind. It is evident that even when one does all the right things, when one takes into account outcome and consequences, and still makes the decision alone, it is very possible that there is no silver lining. One must simply do one’s best to make the decisions one feels good about and live with them.

Helthy Eating Essay

Helthy Eating Essay Helthy Eating Essay Healthy Eating Have you ever asked a child what they would like to be when they grow up? The answer is probably a policeman, a firefighter, a doctor or a nurse, they have probably never said obese! There is a worldwide problem with the rise of obesity in children; it is time to take control of teaching our children to eat healthy. One way this could be achieved would be to redesign the whole school dinner program, a few governments and some states in the USA are already starting to work on this concern. The obesity problem in children has to be addressed now; so that efforts can be made to combat the ongoing detrimental effects obesity has on their future health. Children need to be educated on the benefits of healthy eating early; this can start in kindergarten by teaching the basic food pyramid. For toddlers it is often difficult to introduce vegetables to their plate, however, now there are squeezable vegetable juices that have masked the flavors by using fruit. Parents can help with the older child’s education on this subject by introducing new foods onto the dinner plate. For example if a child will not eat vegetables in any shape or form, every day at dinnertime try to consistently put a small portion of a new vegetable or one that he knows cooked in a different way on his plate. It is very important to introduce exercise into a child’s daily routine too many children sit around playing video games and do not get enough physical exertion. An hour per day of some type of outdoor exercise, maybe a walk to the park, or a soccer or basketball game, will give a child a chance to burn off some calories. The time spent on sedentary activities should be limited to a set amount each day, try to set a schedule where there is some physical activity before dinner and then an allotted time for video games later in the day. If children are taught about the effects that obesity can have on their future health they might think twice about eating so much ‘fast food’. Children learn by example, and fast food is a huge problem in today’s busy society; it is quick and for parents that work or have too many commitments it is the easy answer. Obviously, this sort of lesson would have to be taught once the children are capable of understanding the seriousness of the problem. â€Å"During the past 20 years, obesity in the United States has increased exponentially and rates remain high. More than one-third of U.S. adults (35.7%) and approximately 17% (or 12.5 million) of children and adolescents aged 2- 19 years are obese.† (Centers for Disease Control and Prevention, 2012) The global problem with obesity is no different; â€Å"in 2010 more than 40 million children under five were overweight, 65% of the world’s population, live in countries where overweight and obesity kills more people than underweight. Obesity is preventable†. (World Health Organization, 2012). One of the major problems that obesity can cause is diabetes type II; diabetes is an illness that results from your body’s inability to process insulin which is needed to regulate the blood sugars in the body. Obesity can also lead to problems with high blood pressure which can lead to a stroke and heart problems. It has long been thoughts that strokes and heart problems are often caused by too much sugar and fat intake, most cardiovascular doctors will also recommend a healthy eating plan that is low in both sugars and fats. The food industry needs to take some responsibility for the current problems with obesity that we are seeing today. Most other industries are regulated in one form or another; there must be a way to regulate the people that process our food. The amount of sugars, fats, additives and preservatives in our food today is not helping the situation, surely there should be a way to decrease these amounts and still make our foods tasty, and more wholesome. The obesity problem is finally recognized throughout the world. In America some states are starting to